How to get more Engagement when face-off Indonesian.
I am respect watching indonesian viewer so enthusiastic about watching Ads videos, the engagement is very high on the comments.
This is an example of a video ad on youtube which I think champion in Ramadan season, Bahagianya Adalah Bahagiaku which means Their happiness is my happiness.
Two years ago, this kind of ad was also successful in Indonesia but the content is not grounded in Indonesia because its background is the north pole, nevertheless, the message stays right. watch this.
Storytelling is ultimate strategy to engage people in Indonesia, its because could reach and touch heart people with video. one thing for sure is content should be fit and proper.
if your ads is static content, you should know where you ads will be placed.
this is my criticism of another website in Indonesia who set up ad space without a delight user experience. ads appear on the right side, on the left side, above, below, floating and the content is not suitable for me right now.
Look at the picture below, detik.com is the largest news website in Indonesia. detik.com used to many ads space that makes confuse reading. sometimes I use duckduckgo.com for hidden banner and then I can focus on reading.
Youtube really did soft advertising, showing one video ad on the homepage. Visitors more like to click single ads with fit ads on the homepage rather than a lot of ads.
